Design Portfolio

Brief

Create an ecommerce website for a local artist, poet and publisher. Ilana initially wanted a place to sell her published book To Be A Happy Cat. This is expanding to include her poetry, artwork, merchandise and a full blogging system. Ilana wanted the whole site experience to feel like a gallery.

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Solutions

Harnessing white space and strong typography each page is like walking into a new room of the gallery. The home page almost forces you to engage with it as the elements fade in and interact with the timeline feature. Crisp clean and consistent templates makes for a easy to use ecommerce website.

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Highlights:

• Webflow E-Commerce
• Working with a very creative client
• CMS for Ilana to create her own About page stories
• Simple for Ilana to add her new products

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Brief

Through marketing and design reinforce the brand's authority in the biomedical manufacturing space.

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Solutions

Initial advice included removing the tagline from the logo to simplify and highlight the company and their cutting edge technology. To tie into the building blocks and squares of the logo a cascading square pattern was introduced as a subtle but highly polished graphic element. This is now being used across their website, documents and social media. We implemented a 'sub-brand' logo and logo lockup to consistently reference the three major technologies.

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Highlights:

• Logo tweaks
• Sub-brand logos
• Graphic elements
• Letter head
• Reports
• Powerpoint presentations
• Brochures
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Brief

Sara needed a wholistic approach to developing her brand and ultimately her website. A website had been started but Sara needed to drastically increase the feelings of brightness and freshness that she believes her artwork portrays.‍

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Solutions

Blues were a clear choice for primary brand colours, as a majority of Sara's work include themes of water. These blues immediately helped increase the crisp fresh style she was looking for.

The two logo styles I presented referenced the fine are aspect of her work, I enjoyed the simplicity of exploring how a frame of an artwork could be incorporated in a logo. But the approved design calls on much more. The overall shape depicts a swinging bell, the paint brush as the clapper of the bell and the stylised oval the outer lip. Also being referenced by the orbiting ring is a painters pallet used alongside the brush.

A sophisticated serif for her name helps communicate her seriousness, dedication and classic training in the fine arts. Paired with the light sans serif of Fine Art solidifies the sense of traditional practices with her modern style.

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Highlights:

• Extensive exploration of multiple concepts
• In person meetups to present, discuss and plan
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Brief

Branding design for a highly technical biomedical expert to communicate intelligence, confidence and quality with a feeling of stylish simplicity.

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Solutions

The strong serif was chosen to enforce band intelligence trustworthiness and authenticity. The sans serif then comes in to convey simplicity, style and confidence.

The brand mark is working hard to communicate that Cover Biomedical has you completely covered in an end-to-end process. For this reason a mark close to infinity was chosen. Further symbolism includes hints at biochemistry and the DNA double helix and reinforces the client's identity looking like a C a D and B at the same time, all which are letters form her name.

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Highlights:

• Strong brand mark saturated in symbolism
• Clear options of stand alone wordmark, brand mark or unified logo lockup

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Brief

Display a catalogue of all available to order art prints. To make it as easy as possible for families of a local kindergarten to participate in a fundraiser.

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Solutions

By grouping all the different series' together I created a grid. Each thumbnail includes a box to number how many to order. The grid provided natural spaces to include guiding information and pricing / payment fine print.

Also developed was an interactive PDF version. This included text boxes for order quantities, fields for name and address and radio buttons for options.

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Highlights:

• Inclusion of a guide to visualise the real size of an A5 print
• Helping to raise money for a local kindergarten
• Print booklet solution for physically filling out
• Fillable PDF solution for email distribution
• Wall poster to advertise the fundraiser
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Brief

Using the provided colours and references, re-design a logo for a local carpenter.

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Solutions

Another instance of a combination of themes. Traditional hints to timber to reinforce the builder's preferred material. A minimal house shape that doubles as a spanner and bolt.  All mixed with the crisp colour pallet to bring a clean updated feel to the company.

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Highlights:

• Challenged myself to learn Illustrator for iPad
• A balanced mix of abstract and literal symbolism
• Inclusion of dual meanings of the house and spanner shape
• Great colour scheme to work with
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Brief

We need a solid but simple website for a local landscape gardener. The challenge is to clearly advertise the two main service types, residential and commercial.

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Solutions

‍Squarespace was the clear solution to get something online as easily and quickly as possible.

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Highlights:

• Client updatable testimonial slider
• Everything is very clear and defined
• Navigation simplicity
• Banner image interactions
• Unique lead generation forms for each service type
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Brief

Refresh of an existing website. Key improvement focuses being security speed and responsiveness.

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Solutions

‍Security improvements were made by switching hosting to Webflow, ensuring SSL and including reCAPTCHA fraud detection. Speed was another improvement that came from the use of Webflow. While my hands were tied somewhat with the overall look and feel I was able to vastly improve upon the existing responsive design.

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Highlights:

• Made in Webflow
• Introduced some flare to the hero banner
• Implementation of an automatic booking system to save the client hours of admin back and forth
• Consistency improvements throughout the merchandise page

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Brief

A site refresh to bring a renewed sense of life and attract a younger more trendy crowd. Communicate to the new audience that the two venues in different parts of the city belong under the same overarching brand.

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Solutions

‍Two seperate websites became one and I developed a distinct flag 'sub-brand' logo to identify the seperate venues. As it was a refresh the back end remained the same with Wordpress and Elementor Pro as the builder.

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Highlights:

• The parallax experience of the beer landing page, how each can seamlessly scrolls into the next one
• Animation throughout
• Creation and execution of the banner pattern for each of the beer page's header background
• The interconnecting 'Other beers to try' grid that appears on each beer's call out page
• Consistency throughout the multiple venue and function pages

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Brief

Design and develop a website for a highly technical biomedical expert who needs to advertise herself and sell her services. Communicate seriousness and high attention to detail and quality.

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Solutions

Designed in Adobe XD, developed in Webflow. To stand out and provide a sense of professional flare I used some unique shape divides so seperate page sections. The rounded corners and subtle shape boarders provide the polished classy aesthetic.

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Highlights:

• Scrolling lottie animation of the home page to illustrate how Kelly will help you navigate the maze of strategy and regulations
• High impact hero images with custom designed scroll interactions
• Animation and subtle scroll effect throughout

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